The website of the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative

SEAD participants are working together in voluntary activities to: "raise the efficiency ceiling" by pulling super-efficient products into the market through measures like incentives, procurement, and awards; "raise the efficiency floor" by bolstering regional efficiency standards and labels; and "strengthen the foundations" of efficiency programs through coordinated technical analysis.
  • Energy Efficiency Standards and Labels

    Through the SEAD Standards & Labeling Working Group, SEAD partners are working together to accelerate the pace of existing efficiency standards and labeling programs to achieve the most cost-effective savings while making the most efficient use of government resources.

  • Awards

    On 6 January 2012, SEAD launched the first SEAD Global Efficiency Medal competition. This global awards program encourages the production and sale of super-efficient equipment, appliances, and electronics by identifying the most efficient product in each category in four regions, as well as an overall global winner. This winner-takes-all competition spurs innovation among manufacturers seeking to be the very best and guides early adopter consumers who want to buy top-performing products. 

    For more information, click here.

  • Incentives for Energy Efficient Products

    Incentives can build on the foundations laid by efficiency standards and labels by promoting the purchase of highly efficient products, especially if those products are not yet cost-effective for the average consumer. Well-designed financial incentive programs speed the transformation of the market toward more energy efficient products. As the cost of efficient products decreases over time (through streamlined production and economies of scale), incentives can be phased out. The efficiency gains achieved through the incentive program can then be cemented by more-ambitious standards, in a virtuous cycle of improvement.

  • Procurement

    The SEAD initiative seeks to engage governments and the private sector to transform the global market for energy-efficient products. SEAD procurement activities support this goal by leveraging the purchasing power of public- and private-sector buyers to draw highly efficient equipment and appliances into the market. These efforts are focused on developing effective policy instruments and advancing energy-efficient procurement practices.

    For more information, visit the SEAD Procurement webpage or download the informational brochure here.

  • SEAD Technical Analysis

    SEAD's Cross-cutting Technical Analysis working group is undertaking a range of efforts to support SEAD activities – from the Superefficient.org portal, to development of a common analytical platform for assessing energy savings, to product-specific efficiency opportunity assessments.

Ask An Expert

To seek expert advice on questions related to appliance efficiency policy, submit a question and it will be directed to an appropriate technical expert.