The website of the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative

About Energy Efficiency

Adopting effective energy-efficiency policies is an essential strategy for achieving a sustainable future. A global scale-up of energy-efficient equipment and appliances would cost about 2 to 5 cents per kilowatt-hour saved—a fraction of the cost of clean energy from other sources. Appliance and equipment efficiency has enormous potential to reduce energy demand and carbon emissions while lowering energy costs for consumers, businesses, and institutions.

About SEAD

The Super-efficient Equipment and Appliance Deployment (SEAD) initiative seeks to transform the global market for efficient equipment and appliances. Technical analysis indicates that cost-effective appliance and equipment efficiency measures in SEAD's member economies can save about 600 "Rosenfelds"— as much energy as would be produced by 600 mid-size (i.e., 500-megawatt) power plants— globally within two decades.

Through its activities and projects, SEAD is engaging governments and the private sector to tap the potential of appliance and equipment efficiency. SEAD partners are working together in voluntary activities to: (1) "raise the efficiency ceiling" by pulling super-efficient appliances and equipment into the market through cooperation on measures like incentives, procurement, awards, and R&D investments; (2) "raise the efficiency floor" by bolstering national or regional policies like minimum efficiency standards and labels; and (3) "strengthen the foundations" of efficiency programs by coordinating technical work to support these activities.

SEAD was first announced by U.S. Secretary of Energy Steven Chu, accompanied by Indian Environmental Minister Jairam Ramesh, at the UN Framework Convention on Climate Change conference of the parties in Copenhagen in December 2009. It became a task within the International Partnership for Energy Efficiency Cooperation (IPEEC) in January 2010 and was launched as an initiative within the Clean Energy Ministerial's Global Energy Efficiency Challenge in July 2010. As a Clean Energy Ministerial initiative, SEAD seeks to leverage high-level political dialogue to advance on-the-ground appliance and equipment efficiency efforts.

SEAD activities are conducted by five working groups, on standards and test procedures, awards, procurement, incentives, and cross-cutting technical analysis. CLASP, a non-profit organization with deep experience in supporting international appliance efficiency efforts, serves as the Operating Agent for SEAD. In this capacity, it helps facilitate interactions among the governments participating in these groups, as well as in SEAD's overall leadership bodies, the International Steering Committee and the Leadership Council.

For more information, download the SEAD Overview brochure here.

Member Economies

As of October 2014, SEAD's member governments are: Australia, Brazil, Canada, the European Commission, Germany, India, Indonesia, Japan, Korea, Mexico, Russia, South Africa, Sweden, the United Arab Emirates, the United Kingdom, and the United States. SEAD economies are responsible for about half of global energy demand.

About, as the website of the SEAD initiative, aims to serve as an online hub for connecting appliance efficiency experts and policymakers with technical resources and each other. It complements the Clean Energy Ministerial's Clean Energy Solutions Center by providing detailed information to support the design, implementation and international coordination of appliance and equipment efficiency programs.

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